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Inside Asia’s Winning Sales Playbooks

Unpacking the exact playbooks, cultural nuances, and untold stories of the region's top sales leaders. Real conversations. No fluff. Just what actually works in the world’s most dynamic markets.

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Benny K. P. Tan, host of Sales in Asia
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All episodes

How a Foreigner-Led Business Wins in Japan
S2 · E619 May 2026

How a Foreigner-Led Business Wins in Japan

with Allan Teng · Co-founder Workato APAC, GM/VP Workato Japan

Japan is notoriously one of the hardest markets for foreign companies to crack. But great rewards await those who commit to it!

Building High Performing Sales Culture in the Age of AI
S2 · E528 Apr 2026

Building High Performing Sales Culture in the Age of AI

with Charlene Tan · Head of Asia, Qualtrics

"Culture" and "cultivate" share the same root word. But culture doesn't appear overnight. It needs to be thoughtfully cultivated.

Leading Teams in Asia
S2 · E421 Apr 2026

Leading Teams in Asia

with Charles Ferguson · Business leader, entrepreneur & growth advisor

As a leader, your teams trust only what they see, feel and observe, not what they are told. Take it from someone who has scaled and led team…

The Sales Pipeline Illusion (B2B Insights from Indonesia)
S2 · E331 Mar 2026

The Sales Pipeline Illusion (B2B Insights from Indonesia)

with Kidung Ajisurya · Sales Director (Industry) SEA, Bureau Veritas

Indonesia isn't just a country. It's an archipelago of more than 17,000 islands and the world's 4th most populous country. Here, the B2B sal…

Navigating B2B Selling in Korea
S2 · E224 Mar 2026

Navigating B2B Selling in Korea

with Professor JJ Song · Sales management expert & educator, Korea

Korea: the 14th largest economy in the world, the 4th in Asia. With boundless opportunities, the one-size-fits-all sales process doesn't wor…

The Future of B2B Sales in Asia
S2 · E117 Mar 2026

The Future of B2B Sales in Asia

with Philip Yim · Managing Director, Kärcher Singapore & Malaysia

Sales has changed dramatically over the past decades. Buyers are more informed than ever and technology is reshaping how and what companies…

What Start-up Founders Should Know About "Investability"
S1 · E1530 May 2023

What Start-up Founders Should Know About "Investability"

with Dr Yong Hsin Ning · Start-up mentor & coach

Dr Yong Hsin Ning mentors and coaches start-ups to make them more investable. With more than 20 years across change management consulting, a…

Driving Change: A Leader's Perspectives
S1 · E149 May 2023

Driving Change: A Leader's Perspectives

with KL Loh · Country Head, Ricoh Singapore

KL Loh, Country Head of Ricoh Singapore, brings over 30 years of industry experience, more than 20 of them as a change leader. KL shares his…

Start-up Sales in a Downturn (2-part series)
S1 · E1218 Apr 2023

Start-up Sales in a Downturn (2-part series)

with Jeremy Au · VC & Chief of Staff, Monk's Hill Ventures

The easy money is gone, investors are holding back, and start-ups are under pressure to prioritise revenue. How can they succeed? Jeremy Au,…

Leading Sales in Asia (3-part series)
S1 · E928 Mar 2023

Leading Sales in Asia (3-part series)

with Manish Jethra · Director of Sales APAC, Oracle

Manish Jethra, Director of Sales APAC at Oracle, is a 16-year Oracle veteran who started in sales before leading sales teams in India, EMEA…

Selling in South East Asia Pacific (3-part series)
S1 · E67 Mar 2023

Selling in South East Asia Pacific (3-part series)

with David Nevin · President, Schaeffler Group

David Nevin is a President with Schaeffler, a leading global supplier to the automotive and industrial sectors. With over 30 years in engine…

Navigating Diversity in Asia (2-part series)
S1 · E414 Feb 2023

Navigating Diversity in Asia (2-part series)

with Robin Ong · Senior VP HR, ASEAN

How deeply does HR get involved in sales beyond hiring? Do they really understand sales and salespeople? Robin Ong, Senior VP of HR for the…

Innovation and Startups in Asia (3-part series)
S1 · E117 Jan 2023

Innovation and Startups in Asia (3-part series)

with Andrew Shuttleworth · Head of BD JAPAC, Agorize

In the first episode of Sales in Asia, we speak with Andrew Shuttleworth, Head of Business Development (JAPAC) at Agorize. Andrew brings mor…

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Asia isn't a single market.

It's a complex landscape of cultures, markets and decision-making dynamics where success requires more than applying global best practices.

Hear real stories from leaders, practitioners and operators navigating complex, multi-market deals, building trust and driving decisions in nuanced environments.

Hosted by Benny K. P. Tan, Founder of Dealxpert Sales Performance, the podcast brings a practitioner's lens to the realities of selling in Asia.

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